April 2018

How Chatbots Can Be Used For Event Organization

By | 2018-05-15T15:08:24+00:00 April 30th, 2018|Categories: Automation, Chatbots & AI|Tags: , , , , , , , |

Virtual gatekeepers and ushers First thing’s first, when you arrive at a popular event, there is always a great commotion especially at the entrance. There are also different pathways and doors for performers, fans, and technical crews. Instead of tags on entrances that could fall off or ushers that get tired, chatbots can prove very [...]

How To Implement A Successful Content Marketing Strategy

By | 2018-05-15T15:08:41+00:00 April 27th, 2018|Categories: Social Media Management, Social Media Strategy, Strategy, Tips & Tricks|Tags: , , , , , , , , , , |

When implementing a successful content marketing strategy it's all about creating relevant content for the right target group.     But creating relevant content is not enough. A study published by the Content Marketing Institute shows that other factors such as distribution and analysis contribute to the success of content marketing significantly.   [...]

Will Artificial Intelligence Ever Rule The World?

By | 2018-05-15T15:09:02+00:00 April 24th, 2018|Categories: Automation, Chatbots & AI|Tags: , , , , , , , , |

Especially in recent years innovative technologies based on artificial intelligence (AI)  have found their way into our everyday lives. They have become important components of consumer electronics, household applications, smartphones or cars. They recognize our voice and face, monitor our health and property, warn us about dangers, play the role of personal assistants and win [...]

Increasing Your Instagram Stories Reach

By | 2018-05-15T15:09:24+00:00 April 19th, 2018|Categories: Social Media Strategy, Tips & Tricks|Tags: , , , , , , , , , , |

Guest post by Ray Sherlock, Owner of Engage Hub   Instagram stories can be considered as one of the best methods available for business owners to promote their businesses. Instagram has evolved to get into the top 5 most popular social media networks among people who live out there in the world. As a result, [...]

Top 5 Ways Voice Will Be Used For Authentication/Verification

By | 2018-05-15T15:09:44+00:00 April 17th, 2018|Categories: Automation, Chatbots & AI|Tags: , , , , , , , , , , |

Our voice is a powerful tool that can give unique hints about your mood, upbringing, social status, height, weight, facial features and also information about the environment around you. The ability to reveal information about a person places the voice on the same level as the DNA or finger prints.   Download our free e-book [...]

Search Through Voice – Usage, Effectiveness & Challenges

By | 2018-05-15T15:10:24+00:00 April 10th, 2018|Categories: Automation, Chatbots & AI|Tags: , , , , , , , , , , , , , |

The use of voice searches has recorded increasing popularity over the recent years. Virtual assistants such as Cortana, Siri, Viv, Amazon Alexa and Google Search/Now have also emerged to facilitate voice searches.  Such virtual assistants enable users to input search query upon request rather than having them type it themselves. The most commonly used devices [...]

Chatbots As Digital Customer And Service Agents

By | 2018-05-15T15:10:48+00:00 April 5th, 2018|Categories: Automation, Chatbots & AI|Tags: , , , , , , , , , |

Today, most of customer service calls to companies still meet a digital voice system or a request to narrow down the reason of the call. And only then you are redirectd to a service agent. In our modern times, analog telephone systems are nearly gone and increasingly replaced by state-of-the-art voice-controlled switching systems. As more [...]

The Best Strategies To Improve The ROI Of Your Social Media Marketing

By | 2018-05-15T15:12:16+00:00 April 3rd, 2018|Categories: Social Media Basics for Business, Social Media Strategy, Tips & Tricks|Tags: , , , , , , , , , |

When investing in advertising and marketing, the focus of most companies has shifted to online and especially social media marketing. Social media engagement allows us to create a bridge between company and customers. As effective as it is, digital marketing is still composed of marketing strategies, whose efficiency can be measured to define the best [...]