GIFs for Social Media | Social Micro Content 101 | Tip 8

  Listen to the article here:   An Introduction to GIFs The humble gif, or Graphics Interchange Format has come a long way from where it first started out. It is a bitmap image format that was developed by US-based software writer Steve Wilhite, whilst working at the internet service provider CompuServe in [...]

Colour Theory | Social Micro Content 101 | Tip 2

Listen to it:   These smaller pieces of content are very shareable, which is incredibly useful if you have social media distribution in mind. Small in stature but they can provide huge value to your content marketing strategy. How appealing and digestible they are depends on how well they are crafted [...]