No matter in which direction you are looking – marketing, customer service or sales, ‘Voice’ is coming up as one of the trendiest topics right now. This is not surprising as the technology and its infrastructure are growing by the minute.
Voice recognition is reaching levels that were unimaginable just a few years ago. Machines are now able to understand up 95% of what humans are saying verbally. This new way of understanding is one of the main driving factors for the fast-moving acceptance of voice assistants and smart speakers all around the world.
With these, the fundamentals for wide-scale adoption of voice-based technologies and strategies are set. Businesses and brands alike are seeing new options for engaging with their customers. Being the witness and active participant in a big shift in user habits. The way in which humans and machines are communicating is changing at a rapid pace.
Developing the right voice strategy can be challenging. That’s why we have put together some of the core aspects to develop a successful voice strategy in 2019.
A voice strategy is not an isolated task
We’ve seen it over and over again, that new and exciting trends have been tackled in isolation. This approach, while tempting, neither uses the full potential of the new technology nor your existing processes. To get the most out of your new endeavors you have to integrate your actions into an overarching strategy.
Especially voice is an integrative topic that links to many aspects of a business. That’s why it is important to make sure that your actions concerning voice controls, voice assistants, smart speakers, etc. are all aligned with each other. Making use of data insights from other marketing channels and vice versa will help to create a voice strategy that elevates your whole business at once.
Customer needs are consistently evolving and their expectations towards businesses and their communication are no exception. For this reason, narrowing in on one voice strategy is not the way to go. Instead, a continuous adjustment process is needed that will evolve with the specific customer needs.
That’s why a holistic approach is promising great results. It’s all about finding an approach that connects smart speakers, wearables, mobile technologies and IoT (Internet of Things) devices with an integrative voice strategy.
What are the goals of your voice strategy?
A successful voice strategy has to be focused on the present state while being open to future developments. The external focus is on market positioning, customer relations and relevant content for their entertainment or benefit. Internally, well-defined and achievable goals are the key factor in creating a measurable impact with your voice strategy.
Measurable goals are the foundation to develop a successful voice strategy. Without them, it’s impossible to know if your efforts made a difference. It doesn’t matter if it’s about generating more sales, having better customer relations, creating more brand awareness, or helping customer support. The main focus is on being crystal clear about what you want to achieve by using voice technologies.
Ultimately the customer benefit should be at the core of your strategic process. Using voice because it’s trendy will not get you great results. But if voice technology can be a viable addition to your brand strategy, then you’ll be able to make great use of it.
Focus is key
It’s not always easy to understand the many layers of a newly emerging technological trend like voice. Especially as a beginner, it can feel a bit overwhelming at the start. That’s why it is important to focus on specific goals and tasks first.
Success isn’t necessarily going to be achieved overnight. Yet, with focused action, you’ll be able to gain important insights about the market and the direction it moves towards.
Working on an Alexa Skill or developing a use case for a voice assistant of your choice might be the best starting point for you. Potentially just taking a second look at your SEO optimizations to see if they are catering to voice search might be a smart move too. Experimenting and learning is key when first starting out.
Voice assistants, chatbots and AI,
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It’s about time to get started
No matter what you are focusing on, it’s all about getting started. This is the only way to start learning and engaging with the fascinating voice trend. Naturally, you might feel overwhelmed at first but with the right voice strategy, things will start to fall into place quickly.
Starting out, it might make sense for you to work with an experienced partner in the space of voice to develop a successful voice strategy. We at Onlim develop voice assistants, chatbots and live chats to future-proof our customers’ communication. Click here to find out more about our unique offers and solutions.
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