• The Chatbot Revolution

The Chatbot Revolution

Chatbots are nothing new. In fact the first one was developed in 1966 by MIT professor Joseph Weizenbaum.Click To Tweet

 

Here you can read more on the History of Chatbots.

 

If you have read the article above, you see that there are quite some famous chatbot examples that were developed decades ago.

 

 

Download our free e-book to learn everything you need to know about chatbots for your business. 

 

 

So why did this breakthrough only happen now?

 

It seems there are two reasons for that.

First, technological advancements in chatbot technology artificial intelligence and second, the rise of mobile messaging.

 

Chatbots developed over the course of time after 1966 were used as references and partially also as frameworks for the ones that followed. So of course, chatbots, the technology and their understanding became better over time.

 

Another important factor is the rise of mobile messaging. You might have seen this graphic already, it shows how the number of monthly active users of the top 4 messaging apps (Messenger, WhatsApp, WeChat und Viber) surpassed the number of monthly active users of the top 4 social networks (Facebook, Twitter, Instagram und Google+) for the first time in 2015.

 

mobile-messaging-app-report-2016

 

Source: http://www.businessinsider.com/the-messaging-app-report-2016-4-23?IR=T

 

Messaging apps gave bots a home, especially in 2016, when Facebook opened Messenger for chatbots.

 

 

Are chatbots the next big thing?

 

Whenever something is announced as the next big thing, people are going to rush to be part of it.

 

Maybe it was the same with chatbots. In 2016, suddenly everybody wanted to have a bot. Just look at the number of Facebook Messenger bots. Facebook opened Messenger to bots in April 2016, by November there were already over 30.000 bots on the platform.

 

As Mariya Yao wrote in October 2017 for Forbes:

“The announcement (opening of Messenger to bots) triggered much hype, but early chatbots bombed in the arena of public perception. Pundits were divided into those who graciously lauded chatbots’ “potential” and those who just couldn’t ignore the disappointing experiences most chatbots delivered.”

 

Early chatbots couldn’t provide much help, however, this has changed during the last year.

Facebook Messenger Bots have changed a lot and many of the bots have demonstrated cost-saving capabilities for the businesses they serve.

 

Here are some examples of brands using chatbots successfully.

 

So are chatbots the next big thing?

We certainly believe so. Chatbots have improved a lot during the last year and  can now help businesses improve efficiency in many aspects.

Moreover, Gartner predicted that 85% of the relationships between customers and a company are managed without a human by 2020.

 

 

Only as smart as we make them

 

There seems to be some confusion over the artificial intelligence element of the chatbots. Chatbots learn from a string of algorithms so can easily be flawed without the correct knowledge behind them.

Weather bots, for example, may well understand and be able to answer queries using words like rain or sun. However, ‘do I need a brolly?’ is a whole different ball game if you do not teach them that brolly means rain.

 

If you’re going to develop anything to help promote your business and company it is vital that you understand how to do that.

 

 

What do we need to do?

 

There is no doubt that chatbots are an exciting development.

 

The whole point of chatbots is to bring business benefit. Click To Tweet

 

They need to have a clearly defined purpose, to meet the expectations of the customer.

This means that a company should not be releasing them until they have been thoroughly tested and checked.

Here are some key factors to implement successful chatbot projects that might help you as well.

 

If you have any questions regarding chatbots, feel free to chat with us!

 

 

About the Author:

Stephanie is Digital Marketing Manager at Onlim. She holds a degree in International Economics & Business and her interests lie particularly within social media, content marketing, startups, new developments and everything that's happening online.
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