December 2016

Instagram Styles | Social Micro Content 101 | Tip 10

By |2019-04-15T18:21:14+02:00December 14th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , |

Instagram was created by Kevin Systrom and Mike Krieger. Launched in October 2010, as a free mobile app, as of June 2016, it has over 500 million active users. Users apply digital filters to their images using their app.   Videos on Instagram originally debuted with a 640 x 640 fixed resolution and initially had a [...]

Comments Off on Instagram Styles | Social Micro Content 101 | Tip 10

Making Images | Social Micro Content 101 | Tip 9

By |2019-04-15T18:21:25+02:00December 12th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , , |

Without a doubt images matter on social media (see Visual Content).   It is essential content is of high quality and not pixelated. Thankfully, there’s are a growing number of websites with gorgeous stock photography. Many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means you [...]

Comments Off on Making Images | Social Micro Content 101 | Tip 9

GIFs for Social Media | Social Micro Content 101 | Tip 8

By |2019-04-15T18:21:37+02:00December 6th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , |

Listen to the article here:       An Introduction to GIFs   The humble gif, or Graphics Interchange Format has come a long way from where it first started out. It is a bitmap image format that was developed by US-based software writer Steve Wilhite, whilst working at the internet service provider [...]

Comments Off on GIFs for Social Media | Social Micro Content 101 | Tip 8

September 2016

Snapchat for Marketing | Social Micro Content 101 | Tip 5

By |2019-04-15T18:22:16+02:00September 28th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , , , , , , , |

No time to read? No problem - listen to it instead:       SNAPCHAT/SNAP Inc   Snapchat has evolved a lot over it’s 5 year existence. From it’s early days at Stanford university, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, it started life out under the name "Picaboo".   The [...]

Comments Off on Snapchat for Marketing | Social Micro Content 101 | Tip 5

Chatbots | Social Micro Content 101 | Tip 4

By |2019-04-15T18:22:26+02:00September 27th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , , , , , , , , |

Listen to the article here:     While chatbots are relatively new to us, automation isn't. There have been periodic predictions about it down over the last few centuries. From the Luddites, in 19th Century England, to the concerns of the 1950’s and 1960’s in the United States of America over “The Automation [...]

Comments Off on Chatbots | Social Micro Content 101 | Tip 4

Mobile Messaging | Social Micro Content 101 | Tip 3

By |2019-04-15T18:22:39+02:00September 19th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , |

No time to read? No problem, listen to it instead:     Mobile messaging has been gathering momentum of late and in 2016 it’s now the hot topic around conversational commerce. So popular, in fact, that there is even a hashtag for it: #ConvComm.   Mobile messaging has now become a daily part [...]

Comments Off on Mobile Messaging | Social Micro Content 101 | Tip 3

Colour Theory | Social Micro Content 101 | Tip 2

By |2019-04-15T18:22:52+02:00September 8th, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , |

Listen to it:       These smaller pieces of content are very shareable, which is incredibly useful if you have social media distribution in mind. Small in stature but they can provide huge value to your content marketing strategy. How appealing and digestible they are depends on how well they [...]

Comments Off on Colour Theory | Social Micro Content 101 | Tip 2

Visual Content | Social Micro Content 101 | Tip 1

By |2019-04-15T18:23:01+02:00September 2nd, 2016|Categories: Social Media Strategy|Tags: , , , , , , , , , , , |

Listen to it:     There are many ways today to drive your Social Media Campaigns with content marketing.     It’s not that detailed information isn’t important anymore. It’s just that Social Media content needs to command attention spans online. Social and mobile is the way forward and has been [...]

Comments Off on Visual Content | Social Micro Content 101 | Tip 1