June 2018

Content Creation As Easy As Pie – Say Whaaat!?

2019-09-25T17:11:11+02:00June 14th, 2018|

Your team certainly knows that Content Marketing is important to attract potential customers and build a long-term relationship with them.   So far so good. You've already made an important step to create relevant content. But what are the next steps? And how can you find exciting ideas for your own content creation?   This [...]

February 2018

7 Social Media Marketing Basics For Your Business

2019-11-19T15:42:23+01:00February 20th, 2018|

Every company who wants to be successful today has to consider the Internet for marketing activities. And it’s not just about Google and Co anymore when it comes to advertising. If you want higher reach and cheaper advertising, social media is the key. Almost half of the world population is active on social media today. [...]

December 2017

5 Ways To Re-Purpose Your Content Online

2019-11-19T15:34:45+01:00December 6th, 2017|

Did you know that only 2% of your follower-ship see your posts on Facebook? Facebook organic reach for pages has decreased steadily over the last years. So the chances that followers see your content on a different social media platform are pretty low.   Re-purposing content essentially means to create something else from your existing [...]

November 2017

April 2017

How Businesses Benefit From Social Media Management Tools

2019-10-31T10:37:03+01:00April 5th, 2017|

Everyone who has been involved in social media marketing even a little bit, knows it can be a time consuming task. Nevertheless, there is no way around a presence on social media for companies these days. So we have to embrace the tools that can help us. Social media management tools exist to make social [...]

December 2016

Making Images | Social Micro Content 101 | Tip 9

2019-10-31T10:27:04+01:00December 12th, 2016|

Without a doubt images matter on social media (see Visual Content).   It is essential content is of high quality and not pixelated. Thankfully, there’s are a growing number of websites with gorgeous stock photography. Many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means you [...]

GIFs for Social Media | Social Micro Content 101 | Tip 8

2019-10-31T10:27:28+01:00December 6th, 2016|

Listen to the article here:       An Introduction to GIFs   The humble gif, or Graphics Interchange Format has come a long way from where it first started out. It is a bitmap image format that was developed by US-based software writer Steve Wilhite, whilst working at the internet service provider [...]

November 2016

Visual Apps | Social Micro Content 101 | Tip 7

2019-10-31T10:29:46+01:00November 16th, 2016|

Listen to the article here:       One way of making sure it gets shared on social media is to make it stand out with visual content and colours.   There is a number of visual apps and means of making plain ordinary content stand out on social media with [...]

Video Storytelling | Social Micro Content 101 | Tip 6

2019-10-31T10:30:06+01:00November 16th, 2016|

Listen to the article here:     Technologies change and micro content is becoming more important. There are also a number of new tools to help with quick video content creation.   2016 has seen the emergence of video storytelling in particular with Apps such as Snapchat and Musical.ly.     [...]

August 2016

6 Basics For Building Your Social Media Marketing Strategy

2019-11-07T09:24:07+01:00August 3rd, 2016|

Reading time: 5 minutes   Maybe you are about to get going with a start-up or small business and are just about to get ready for the huge and overwhelming sector that it is and the social media environment that comes with it?   It can be incredibly challenging to know where to start and [...]

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