Chatbot use in on the increase. Love them or hate them they are set to stay. Marketers everywhere should be getting on board with their use during 2017.
Chatbots are a form of automated service, a chat based interface that clients can interact with. It is a form of artificial intelligence (AI) that operates within defined set of rules and parameters. Read more about how chatbots work.
They can increase productivity and boost sales. Rather than fretting about whether they are here to threaten jobs, the smart money is on learning to work with them and using them to bolster your revenue. Here are some key ways to incorporate chatbots into marketing this year.
Consistency Made Simple for Social Media
Brand continuity is vital for all businesses. However, the many differing social media platforms can make maintaining your voice quite difficult.
However, if you implement chatbots across all of your social media platforms, you make uniformity a breeze. No customers left waiting for answers and more importantly, all answers no matter what platform they arise from, replied to in a friendly, consistent way with no errors in the information.
Raise the Level of Engagement
Historically we have deemed interaction with the customers to come in the form of post likes, comments and the number of times our video was viewed, etc. Chatbots raise the game because they can interact when our customers react and provide a humanised level of engagement.
This is an amazingly powerful tool as demonstrated by giants like Disney in the run-up to the release of ‘Zootopia’. They had chatbots acting like characters from the film interacting with customers before the movie had even been released.
Adds Personalisation to Marketing
Which brings us neatly to the next point. The Disney ‘bots also demonstrated the chatbots ability to remember and learn. Customers go mad for personalisation, but bizarrely get frustrated by people.