Instagram was created by Kevin Systrom and Mike Krieger. Launched in October 2010, as a free mobile app, as of June 2016, it has over 500 million active users.

Users apply digital filters to their images using their app.


Videos on Instagram originally debuted with a 640 x 640 fixed resolution and initially had a maximum 15-second limit. Resolutions now include up to 1080p since July 2015. And the length that each video can now also be up to 60 seconds since January 2016. With the newly introduced Live Video, Instagram Stories users can create and share videos of up to 60 minutes.



As a result, Instagram has become the home for visual storytelling.


From celebrities, newsrooms and brands, to teens, musicians and anyone with a creative passion. It is now a global community that shares more than 95 million photos every day. Businesses know they have to use this opportunity for their social media marketing and also develop their own Instagram Styles.


Here at Onlim, we have taken samples of three brands to show the Instagram styles that they use in their approach.



Instagram Styles of 3 successful Brands

Estee Lauder


Estee Lauder has a progressive approach and use of Instagram. Never one to shy away from technological change, the company built it’s first e-commerce website in 1996.

No surprise that Instagram is a big part of their mobile campaign. In fact Instagram has been heavily involved in reinventing their brand towards a fresher and contemporary style.


They create original, stylish and incredibly effective images for their brand often using just their products.

They have also had a number of Celebrity Bloggers takeover the brand including Emily Schuman. Emily is a popular fashion and beauty blogger who posted content to Estee Lauder’s Instagram to promote the launch of a new product.






They foster the authenticity of the brand and garner loyalty and a large following in return.



General Electric


With Instagram, General Electric saw an opportunity to shift perception of it as a company. Through their collection of Instagram images they show a different side of the brand.


They used their account to develop an understanding of what GE does. It goes beyond what traditionally you would have imagined what GE does as a company.

It has contributed immensely to the Instagram community by providing some powerful and majestic shots of engines, fighter jets and remote wind farms.






General Electric has invited various Instagram photographers both professional and amateurs on Instawalks. Even hosting one inside one of their jet engine test facilities. Their images posted from the walk gave different perspectives on the technology in their plants. Seen through these different photographers lenses.


In this way they have managed to  keep their account fresh and offer value to their social media followers. All by creating niche content from a different perspective.


They keep their social media community engaged through consistent images and thereby adding value to their brand on Instagram.



Tom Ford


Many of the brands on Instagram have been waiting patiently for Instagram to launch a shoppable feed.

Tom Ford has taken matters into his own hands. His account is the perfect mixture of stylish images of products, fashion models and occasions. He has also choose Instagram to launch his movie, the neo-noir psychological thriller film Nocturnal Animals. With help from Like2Buy, a platform whose main focus is to make Instagram accounts shoppable he made their products shoppable.


That way they have been able as a brand to take their Instagram marketing strategy to the next level. And they enable their customers to explore the brand by going beyond their feed and social media. It’s currently Instagram’s missing link.





He is currently using video in Instagram as the most powerful way to communicate the brand. He has had various specific videos shot including a video collaboration with Lady Gaga and various Insta-shows. The account currently has over 4 million followers.


Hope you enjoyed this piece of our social micro content series on Instagram Styles. Share it if you liked it.



More useful tips for your social media marketing: