Your team certainly knows that Content Marketing is important to attract potential customers and build a long-term relationship with them.
So far so good. You’ve already made an important step to create relevant content. But what are the next steps? And how can you find exciting ideas for your own content creation?
This article will provide you with helpful resources for your content planning and makes content creation as easy as pie 😉
Let’s get started!
Before you start planning content
Before you dig into planning and creating great content, think about your target audience. Without a concrete idea of whom you are talking to, content planning is a waste of time.
To get a better understanding what your target audience looks like, you can ask yourself what characteristics (age, income, gender, etc.) these people have and which topics are interesting to them.
A good process for getting a better understanding about your target audience, is the creation of buyer personas. Buyer personas help you create a concrete profile of your potential customers that you always have to keep in mind while creating your content.
Content creation tools you must know
Once you know exactly for whom you’re actually creating content, you can start looking for great content to serve as inspiration and to share on your social networks.
Which content gets the most shares?
Buzzfeed is a great source to find out what content users like because it shows you how the content performs on social media. Using the search function, you can search for relevant keywords and figure out which content works well on the social networks.
Buzzsumo is similar to Buzzfeed. It can be used to find out which content works well on social media. Unlike Buzzfeed, you get a detailed overview how often the content was shared on different networks.
What questions do users have?
Google Trends gives you an insight into users’ search trends. You can look for individual search terms and see how the search volume evolves over time. Thus, you can recognize trends and react to them with the creation of relevant content.
Google Keyword Planner also lets you analyse Google search queries. You can see how often a search term is used and which other related topics and terms are googled frequently. You can use this insights to come up with new ideas for your content creation.
Also think about what kind of problems your target audience is facing. Have a look at Quora to get an answer to this question. The question-and-answer site is focused on high quality answers. Therefore, it is a great source to get ideas for professional articles.
What are your competitors doing?
Additionally, it can be worthwhile to analyse your competitor’s content. What works well for them, will most likely work for you as well. A social media management tool is a good way to keep track of what content your competitors create.
For example, Onlim allows you to create multiple streams from different online channels to see what your competitors publish on a regular basis.
What are topics and problems that your team is facing?
For sure, there are a lot of great online tools out there. But you shouldn’t forget about a major offline tool: A brainstorming session with your colleagues. Especially with colleagues who do not work in the marketing team.
Employees from the development or sales department can come up with ideas or customer problems you haven’t even thought of. There are many idea creation techniques that can help you and your team to develop an efficient process for creating new content ideas.
Of course, finding good ideas is only one part of the whole content creation process. If you need some recommendations which tools you can use for the other steps, like management or monitoring, you can have a look at this article.