Guest post by Henry Garrett, technology and marketing enthusiast.
Unparalleled predictive capabilities
Predictive analytics is becoming a more common practice in today’s business world. The power of having factual information to back up well-informed predictions can be an invaluable tool for any organization.
Today, extended chatbot functions are paving the way to use predictive analytics of consumer data in business strategy. With customized interactions, AI chatbots can cultivate and grow data sets to power stakeholders with critical information needed to understand consumer intent better. This can give companies a definite competitive advantage over competitors.
With every detail of information, a consumer provides an organization during their transaction; unique intel is collected. Once collected, sorted, and analyzed, this information can prove to be invaluable in making well-informed, fact-driven decisions that will benefit an organization.
Stronger, more unified internal communications
Traditionally, businesses have operated over various platforms to complete individual tasks. Whether an employee is requesting time off, submitting a project ticket, or writing a proposal, the systems used for these tasks are often disparate. This can be confusing and stressful for employees to navigate, especially when the interfaces of each system are different.
With chatbots, the communication and interaction systems all operate under one unified platform, helping mitigate the complexity. Additionally, chatbots can be accessed anywhere, allowing employees to interact on the go using their mobile devices. Moreover, the accessibility chatbots offer can be extremely beneficial for remote workers to stay engaged with their in-office peers. As the remote workforce continues to grow, we’ll likely see several emerging software systems integrating with chatbots, all aiming to keep remote workers engaged.
More attainable integration with pre-existing enterprise applications
As more businesses invest in enterprise technology, it’s becoming more vital for applications to have integration capabilities. Software developers are beginning to build chatbots directly into many of today’s most popular business software solutions. By powering existing software and applications with these capabilities, the realm of possibility for what apps can do expands significantly.
One example of this is an ERP app with a built-in chatbot. The integration of these applications uses AI and machine learning to analyze conversations and provide real-time answers, rather than pre-scripted answers. This intuitive capability can provide employees with improved answers over time as the system continues to collect and analyze data. This data is then used to understand employee intent surrounding the context of their requests and provide intelligent solutions.
Chatbots can also be used to collect data regarding consumer behavior trends and analyze that data to make smarter marketing and strategy decisions.
An onset of new positions
Many employees and managers resist implementing chatbots and other automated machines in their operations in fear of eradicated human positions. However, this fear may soon be diminished.
To keep up with emerging technology, new and innovative positions that were never imagined before will begin to arise. Quality analysis, training, design, and even psychological roles are just a preview into the roles that may soon be required for continuously improving chatbots and ensure they are operating at full function.
The connection between human and machine roles will only grow stronger over time. With more than 80% of businesses expected to implement chatbot automation this year, the need for these positions may not be such a distant reality for any AI-driven industry. Chatbots are continuously improving each day, and the effects of this are beginning to appear in everyday business operations. With this in mind, it’s important to consider implementing an intelligent chatbot into your organization before your competitors do.
About the Author:
Henry Garrett is a technology and marketing enthusiast who’s always looking for what’s happening next for businesses and their operations.
More Knowledge For Chatbots And Voice Assistants
In the whitepaper “More Knowledge For Chatbots And Voice Assistants” you will learn how meaningful conversations between humans and machines are made possible in automated customer communication through so-called Knowledge Graphs.