AI Is Changing Customer Experience:  Are You On Board?

By Published On: April 9th, 2020Categories: artificial intelligence, customer communication

Guest post by Heidi Thiel, writer and content creator.



How to Put AI to Work in Your Business

Now that you know AI-based programs can help your business and your customers’ experience, it’s time to get to work. From understanding AI capabilities to slowly initiating your company into the AI arena, here are the first steps of your journey.

Get familiar with AI.

Learn what AI-based tools like chatbots and voice assistants can do for your business. You have a range of resources at your disposal, from online courses to reputable information outlets. Take advantage of the information available and get the ball rolling. 

Here are three reputable resources to get you started: 

Identify processes in your business where AI can help.

Once you’re up to speed on the basics, the next step is to determine which areas of your business could benefit from a dose of AI. 

Consider existing services and products and identify where they could improve. Review customer feedback to identify pain points, talk to your customer service teams about their challenges, and otherwise uncover opportunities for improvement. 

While understanding your company’s strengths and weaknesses is invaluable, it’s important to take a focused approach. You’ll want to develop specific use cases and assess the value of each. Start with this article on practical applications for AI in business to get the juices flowing.  

Assess your investment.

Next, you need to assess the potential business and financial value of the AI opportunities you’ve identified. It’s easy to get lost in big-picture AI discussions rather than focus on how specific areas will benefit. Focus on near-term results and the projected financial value for your company to identify the wisest investments in AI.  

Know your company’s limitations.

There could be a wider gap between what you want AI to accomplish and your company’s capabilities for implementing it. It’s important to know your limitations to determine if your company is ready to implement AI. Both from a technical and business standpoint, you may need to update or improve certain processes and hardware before you get going. 

Start small.

When you’re choosing your first AI project, keep your focus on improving a specific process. Start simple, use AI incrementally, collect data, and repeat. Your company will not only gain a better understanding of AI applications, but it will also lay the groundwork for integrating AI across your business.

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Run a pilot project with expert guidance.

Once your company is ready for AI implementation, it’s time to start building and integrating. The most important factors are starting slowly, having goals and checkpoints in place, and being mindful of your company’s level of understanding regarding AI applications. 

Guidance from outside experts at the pilot project stage can be invaluable. AI consultants can help get your project off the ground and provide relevant feedback for evaluating your efforts. Once you’ve completed the pilot project, you can turn your focus to larger, long-term projects with a better sense of their potential value.

It’s not a matter of if your company will benefit from AI-based programs for customer communications, it’s a matter of when. Chatbots, voice technology, and other AI-driven tools will continue to evolve and further improve the customer experience. Get on board now, learn the ropes and position your company to connect like never before with AI technology.

Take a look at the infographic from Chattermill below to learn more about how AI is changing customer experience:


Author Bio: Heidi Thiel is a writer and content creator based in New York City. When she isn’t covering business, tech, and leadership-focused articles, you can usually find her reading in a quiet corner or hanging out with her bearded dragon. You can take a look at more of Heidi’s work on the Chattermill blog.


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