Did you know that only 2% of your follower-ship see your posts on Facebook? Facebook organic reach for pages has decreased steadily over the last years.
So the chances that followers see your content on a different social media platform are pretty low.
Re-purposing content essentially means to create something else from your existing posts. In a recent article we described the advantages of re-purposing content. This can be reaching a new target audience, improving your SEO, reinforcing your brand and more.
If you have not read the article yet, you can check it out here: 4 Reasons Why Re-Purposing Content Can Cause a Splash in Your Social Media Marketing
Now you might say: “That’s great, but how do I actually re-purpose my content?”
This is what we will share with you in this article.
Here are our 5 favourite ways to re-purpose your content online.
1. Come up with related blog post ideas
One of the simplest things to do is turning your existing articles into more blog content.
Do not get me wrong, I am not saying you should take the same article and just give it a new title.
But sometimes we can make far more out of one idea than we initially realise.
All you have to do is come up with related blog post ideas.
Let us say you have written a piece on: Why Your Business Needs A Social Media Management Tool
Related ideas could be:
- How To Manage Your Social Media Marketing Most Effectively
- 6 Benefits of Social Media Management Tools for Your Business
- How To Curate Content With A Social Media Management Tool
- Social Media Management Trends for 2018
See, there are many ways to write about a topic in different ways and still make it valuable.
This is also a great way to improve SEO for your website as it allows you to build internal links and work on your keywords.
2. Create nice images and videos
We love to create images and short animations from existing blog posts. There are several ways to do this. Let me give you some ideas:
Create images with:
- Highlights from your posts
- Interesting Facts
- Surprising Statistics
Here’s an example of an image with a quote that we created for a blog post summarizing our key takeaways from the 2017 Web Summit.
To create those images, we like to use Canva.
Another option is to create short videos or animations. By 2020, online videos will account for more than 80% of all consumer internet traffic. So video content will always get you some brownie points.
Another option to create short videos is LUMEN 5. We prefer Legend, but if you need a tool to use from your desktop, this is a good option as well.
When we publish images or videos we usually link back to the original article. Sometimes we also just test posting it without a link.
TIP: If you want to include a link to your article, do not put it in the text of your post on Facebook. External links will decrease your reach. Instead, put it in the first comment. If people are interested in reading your article, they will find the link there.
3. Perfect your articles for other blogging/social platforms
Depending on where your audience is hanging out online, you can adapt your content for other blogging or social platforms.
For example, you could publish your articles on Medium. Medium is an online publishing platform, where thousands of people read, write, and share stories every day.
You can also publish an adapted version of an existing blog post on LinkedIn. If you go for this option, it’s good to know that you have to do this with your personal profile as this does not work with company profiles so far.
Anyways, it is a great way to address a new professional audience and to create awareness for your brand and content.
4. Transform your blog posts into a SlideShare presentation
As we are talking about LinkedIn, another great tool owned by them is SlideShare. Forbes has called SlideShare “The Quiet Giant Of Content Marketing”. It is said to receive 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.
You can turn your blog posts into presentations and upload them as PowerPoint, PDF or as OpenDocument. Same as with LinkedIn articles, you need to do this with your personal profile as it is not available for company profiles.
There are some plugins that can help turn your blog posts into PDFs, such as WP Post to PDF Enhanced. However, if you want to create a nice-looking presentation, I recommend to create a PowerPoint template that you can use for all future blog posts. Then you just need to copy & paste the most important information.
5. Turn your existing content into an email sequence
Another way to re-purpose your content is to turn it into emails.
Depending on the amount of content that you have available you can send an email with an excerpt of your latest post and a link back to the article or an entire email sequence.
Let us take the example from above about social media management tools.
You could turn the articles into a 5-day email sequence:
Day 1 – What is a social media management tool?
Day 2 – How to plan & schedule your content ahead?
Day 3 – Content curation made easy
Day 4 – Why statistics matter!
Day 5 – Helpful tips and tricks to help you get started
If you create evergreen content that will always be useful and accurate, those email sequences are perfect to build a loyal subscriber list!
Be smart about re-purposing! Do not post the same content on all your social media platforms.
Break your content pieces down, re-structure and perfect them for different platforms.
Then re-post your “new” content and make sure to leave some time in-between. That’s how your content always appears as fresh and more people can see and enjoy it. Social media management tools can help you plan and distribute your content easily. Lucky you, we happen to offer such a tool 😉.
Be where your customers are!
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Hope you enjoyed the post! Feel free to let us know in the comments what YOUR favourite ways of re-purposing content are.