Guest post by Raul Harman, Consultant and Editor in Chief at Technivorz.
Artificial intelligence is penetrating every aspect of modern business, and for a number of compelling reasons. As technology has become an inextricable part of our everyday lives, business leaders and forward-looking marketers are quick to pioneer the integration of innovative AI-driven technologies as the likes of chatbots, for example, in order to develop a competitive advantage and speed up the growth of their brands as a whole. Needless to say, AI helps them achieve this in a myriad of ways.
From enhanced customer service to easier SEO optimization, all the way to smart brand building and laser-precise advertising, artificial intelligence can make all the difference in how modern brands operate and plan their future. Let’s take a more in-depth look at the power and potential of AI to speed up the growth of your brand.
The power of artificial intelligence to grow your brand
1) Leveraging AI to boost SEO and content
Search engine optimization is a crucial element of long-term brand growth in the online world, as it aims to position your brand higher in the SERPs and boost brand reputation and awareness in the oversaturated marketplace. It’s a slow and cumbersome process that requires constant investment of time, talent, and financial resources. But it works. This is where artificial intelligence can help minimize these investments and produce a higher ROI.
Particularly, the emphasis is nowadays on voice search, and how it’s impacting SEO. Now that people are searching for terms in the form of a question rather than a string of keywords, brands are forced to adapt their keyword strategy to appeal to the AI assistants that deliver these results. Likewise, artificial intelligence is slowly changing the way companies approach content creation and marketing.
Although in its infancy, AI-driven content creation is slowly becoming an integral part of content strategies around the world, as it allows for faster and more reliable content creation without the investment in talent acquisition and payroll. Even though AI is still unable to generate lengthy, in-depth articles, it does an excellent job at creating optimized reports, snippets, news feed posts, and other types of short informative content.
2) Elevating customer experience with AI
There is no denying that customer experience plays one of the most important roles in business success nowadays. After all, if long-term success depends on customer retention, and customer retention depends on their experience and happiness, you can understand just how important it is to satisfy the needs and wishes of the people who come into contact with your brand.
This is where AI-driven technology such as chatbots can make all the difference. For your customer service agents to be effective at their job, they need to ensure every customer is taken care of, and that means responding to every question and resolving every issue in a timely manner. For brands experiencing large traffic volumes, this can be quite difficult to sustain over long periods of time, which is why chatbots represent the perfect solution that can alleviate the pressure off of your customer happiness agents.
3) Leveraging AI for calculated brand building
Brand building has nowadays become one of the most important steps every company needs to take in order to separate itself from the competition and establish a meaningful relationship with the target audience. But it’s not just about creating a logo and a brand personality that fits your preferences, it’s also about leveraging AI to influence your brand strategy using deep industry insights and customer opinions.
Because tailoring a brand’s identity according to the likes and dislikes of your demographic is a surefire way to ensure your brand is liked, respected, and trusted in the competitive market. This is a huge advantage you will have created over your competitors. With that in mind, be sure to use AI to collate large amounts of industry data and create actionable reports that will boost your brand-building strategy and set you up for success from day one.
4) Introducing AR and VR into the Ecommerce realm
Artificial intelligence is also transforming Ecommerce on multiple fronts. From conversational chatbots that streamline the shopping process and reduce customer effort, all the way to the integration of augmented reality and virtual reality, Ecommerce stands to gain a lot from rapid AI integration. Particularly, augmented and virtual reality features are transforming the world of online shopping.
Customers are nowadays able to enter virtual dressing rooms and try products before deciding to make a purchase. For those who do not own a virtual headset or do not wish to invest in one, augmented reality will suffice. With some basic AR features that can be activated with a smartphone, shoppers can try on certain products and inspect them from every angle. All of this helps take the guesswork out of the equation and help the customer make the right decision.
5) Improving advertisement performance with AI
Brand growth in the digital realm might largely depend on the effectiveness of your SEO strategy, but it also requires an effective SEM strategy in order to reach its full potential. Until recently, ads were created manually, so to speak, with the use of human-made reports and metrics to fuel every subsequent advertising campaign in hopes of achieving better results. But not anymore.
Companies such as Harley Davidson, Coca Cola, and Quartz, are already using artificial intelligence to generate sales leads through influential and meaningful ad copy and design. Given the fact that AI is able to collate large volumes of data, it can make forecasting a breeze and give marketers the necessary information to make their ads more effective.
Artificial intelligence has become an integral part of modern business, and a foundation upon which companies can build a successful future. Be sure to integrate these solutions yourself and you will have an easier time reaching your long-term goals in the competitive industry.
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