No time to read? Listen to the article here:
Keeping up with new developments in technology is a mammoth task. Chatbots have arrived and are set to be a key feature of business development over the next 12 months. However, as a small business owner, this talk of artificial intelligence (AI) might leave you feeling like you have wandered into the twilight zone.
With the very real benefits on offer to every business, big or small, it pays to this weird and wonderful creatures. And so to discover how a small business owner.
1. Instant Customer Service
Chatbots are a form of automated service, a chat based interface that clients can interact with. It is a form of artificial intelligence (AI) that operates within defined set of rules and parameters. Read more about how chatbots work.
They are replacing live chat and other forms of slower contact methods such as emails and phone calls. Using word recognition you can teach your chatbot to provide an immediate customer service presence that offers concise answers to some of the most common questions raised by your clients.
Chatbots make the frustration of navigating phone menus and waiting for a reply to an email a distant memory. They can also be used as a security device.
2. Driving Sales
Depending on your product types, chatbots can provide a variety of services. For example, you can create your own sales process, commonly in the fast food delivery arena. (See How Chatbots Help Business ). Does your industry make a difference? Chatbots, with smart learning capacity, can provide information such as fashion advice. They remember a customer’s answers and tailor their responses.
In doing so they create a personal level of service that closely mirrors human interaction.
3. Increased Social Media Engagement
In April 2016, Facebook launched chatbot integration into their messenger service. Initial results and uptake of users have been positive. Many companies with chatbots.
Social media users are waiting to be able to find all the businesses on channels like Facebook. So helpful chatbots manning your page 24/7 will boost interaction and engagement. The modern consumer demands instant gratification to their every whim.
Having a chatbot to do this gives you a competitive edge.
4. Improved Performance
All of the above chatbot functionality offers to offer improved performance.
No matter if it is a customer service bot, a sales bot or a bot for social media, they can reduce costs and create efficiency. Overall the chatbot benefits to a small business are high.