September 2016

Mindfulness… Disconnecting from technology sometimes

By |2018-08-09T13:21:49+00:00September 30th, 2016|Categories: Podcast|Tags: , , , , , , , , , , , , , , , , |

Granted it seems strange in a blog that is primarily pro-tech focused to suggest we should disconnect from technology and practise mindfulness! Turn off my phone?!?! Me?! No way….   However after a recent interview with mindfulness guru Lillian Guntsche whom has worked in the technology sector for over 10 years as a digital strategist, [...]

BOTS, the new apps?

By |2018-08-09T13:24:09+00:00September 29th, 2016|Categories: Podcast|Tags: , , , , , , , , , , , , , , , , , , , , , , |

1983, six months before the Macintosh launch, twenty-four years before the iPhone came out and 27 years before the iPad. A young excited Steve Jobs spoke at a conference in Aspen claiming that there was a new digital age coming where software would be downloaded over phone lines. He said it would be a little [...]

Snapchat for Marketing | Social Micro Content 101 | Tip 5

By |2018-08-09T13:26:08+00:00September 28th, 2016|Categories: Tips & Tricks|Tags: , , , , , , , , , , , , , , , , |

No time to read? No problem - listen to it instead:       SNAPCHAT/SNAP Inc   Snapchat has evolved a lot over it’s 5 year existence. From it’s early days at Stanford university, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, it started life out under the name "Picaboo".   The [...]

Chatbots | Social Micro Content 101 | Tip 4

By |2018-08-09T13:27:18+00:00September 27th, 2016|Categories: Tips & Tricks|Tags: , , , , , , , , , , , , , , , , , |

Listen to the article here:     While chatbots are relatively new to us, automation isn't. There have been periodic predictions about it down over the last few centuries. From the Luddites, in 19th Century England, to the concerns of the 1950’s and 1960’s in the United States of America over “The Automation [...]

Mobile Messaging | Social Micro Content 101 | Tip 3

By |2018-08-09T13:28:55+00:00September 19th, 2016|Categories: Tips & Tricks|Tags: , , , , , , , , , |

No time to read? No problem, listen to it instead:     Mobile messaging has been gathering momentum of late and in 2016 it’s now the hot topic around conversational commerce. So popular, in fact, that there is even a hashtag for it: #ConvComm.   Mobile messaging has now become a daily part [...]

Colour Theory | Social Micro Content 101 | Tip 2

By |2018-08-09T13:33:47+00:00September 8th, 2016|Categories: Tips & Tricks|Tags: , , , , , , , , , , |

Listen to it:       These smaller pieces of content are very shareable, which is incredibly useful if you have social media distribution in mind. Small in stature but they can provide huge value to your content marketing strategy. How appealing and digestible they are depends on how well they [...]

Visual Content | Social Micro Content 101 | Tip 1

By |2018-08-09T13:34:55+00:00September 2nd, 2016|Categories: Tips & Tricks|Tags: , , , , , , , , , , , |

Listen to it:     There are many ways today to drive your Social Media Campaigns with content marketing.     It’s not that detailed information isn’t important anymore. It’s just that Social Media content needs to command attention spans online. Social and mobile is the way forward and has been [...]