Marketing Automation – Why Your Business Needs It

Before we can look at why your business needs marketing automation let's first recap what it actually is.  Marketing automation is using intelligent software to ensure you are pushing out content at the perfect time to coincide with the behaviours of your target audience.  You can employ a team of staff to sit and manually [...]

How Businesses Benefit From Social Media Management Tools

Everyone who has been involved in social media marketing even a little bit, knows it can be a time consuming task. Nevertheless, there is no way around a presence on social media for companies these days. So we have to embrace the tools that can help us. Social media management tools exist to make social [...]

5 Tips For Awesome Facebook Posts That Drive Engagement

Reading time: < 10 minutes Do you know how to create a photo carousel on Facebook? Or how to change the main image of a shared link? In this post you will be presented with 5 simple tips for creating outstanding Facebook posts that will also drive engagement. Posts that consist only of text don’t [...]

The amazing things VR is being used for!

Most of us will know about Virtual Reality and some of you will have tried the headsets. Whether you bought one, had a go on one of your friend’s headsets or tried it in store! The headsets are all over the consumer market; however all of them are being sold for the same reason: entertainment! [...]

We started using Onlim, and we love it!

I am writing this as CEO of Abrupt Audio Ltd, a digital media company focused on podcast production. In the last few months we started working with Onlim assisting them in creating audio content marketing in the way of their excellent podcast ‘Stories By Onlim’. When we first started to work together, Abrupt Audio had [...]

Making Images | Social Micro Content 101 | Tip 9

Without a doubt images matter on social media (see Visual Content). It is essential content is of high quality and not pixelated. Thankfully, there’s are a growing number of websites with gorgeous stock photography. Many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means you can [...]

GIFs for Social Media | Social Micro Content 101 | Tip 8

An Introduction to GIFs The humble gif, or Graphics Interchange Format has come a long way from where it first started out. It is a bitmap image format that was developed by US-based software writer Steve Wilhite, whilst working at the internet service provider CompuServe in 1987. Thanks to both the wide support it received [...]

Visual Apps | Social Micro Content 101 | Tip 7

What makes good content great is that people enjoy viewing it and eventually in return end up sharing it. One way of making sure it gets shared on social media is to make it stand out with visual content and colours. There is a number of visual apps and means of making plain ordinary content [...]

Video Storytelling | Social Micro Content 101 | Tip 6

Technologies change and micro content is becoming more important. There are also a number of new tools to help with quick video content creation. 2016 has seen the emergence of video storytelling in particular with Apps such as Snapchat and Musical.ly. YouTube reports mobile video consumption rises 100% every year. Video ad spending reached $5.4 [...]

Snapchat for Marketing | Social Micro Content 101 | Tip 5

SNAPCHAT/SNAP Inc Snapchat has evolved a lot over it’s 5 year existence. From it’s early days at Stanford university, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, it started life out under the name "Picaboo". The initial idea was to create an app which allowed users to share images that were explicitly short-lived. Snapchat [...]

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